Whether you write an email, letter, blog, proposal or report, you are likely to use headings to structure the content. Here are seven ways to write persuasive headings:
Direct statement
Business Writing Etiquette
This type of heading is informative, simple, clear and objective. This format is appropriate for any communication.
Heading – sub heading
Business Writing – professional techniques.
This simple technique draws the reader’s attention to the document’s perspective. It is appropriate for any type of communication.
List
Three rules for professional business writing.
This is a clever approach. Three is a limited number, and the heading implies that the content is brief and helpful. Use this style in any informative writing.
How to
How to punctuate abbreviations correctly.
The first two words immediately tell your reader that what follows is helpful, practical information. It is ideal for instructions, procedures, articles and blogs.
Question
Is your business writing professional?.
Questions always stimulate attention and prompt readers to read further. Question headings and subheadings are excellent in proposals, articles and blogs.
News announcement
New Business Writing guidelines to launch in May.
This type of heading is useful for emails, blogs or tweets. It conveys authority and commands attention.
Command
Find out more about how passive voice slows down your writing.
A commanding heading is common in social media where the message is competing against many others. It would not be appropriate anywhere else.